Brands Built for the Shop Floor

Brand identity for Indian Loom Stories — a handloom and textile retail brand celebrating India's weaving heritage. The mark draws from the geometry of the loom itself, creating a visual language that is simultaneously traditional and contemporary.

Brand identity for Happy Moon — a retail brand with a playful, optimistic personality. The mark uses the moon as a symbol of warmth and constancy, rendered in a style that feels joyful and approachable across all retail touchpoints.

Brand identity for La Florette — a premium wedding planning and floral design studio. The mark is delicate, romantic, and unmistakably French in its sensibility, reflecting the studio's approach to weddings as works of art.

Brand identity for Kuberan — a traditional silk saree outlet in Bangalore. The mark draws on the iconography of Kubera, the deity of wealth and prosperity, rendered in a regal maroon and gold palette that speaks to the heritage and grandeur of Indian silk weaving.

PhiD shaped the brand, branding, advertising, and consulting for Swag — a boutique in Kochi — delivering a distinctive brand identity and creative design. Unapologetic, centered, and as distinctive as a peacock's dance.