Brand Identity, Packaging, Advertising & Strategic Consulting
Dhathri
PhiD guided the end-to-end evolution of Dhathri into a modern FMCG brand through comprehensive consulting, driving its complete transformation from foundational concepts and identity to packaging, advertising, and communication over the years.
Brand Identity
Dhathri — Brand Identity & Logo
Packaging
Dhathri — Herbal Face Wash Range Packaging
Packaging
Dhathri — Aloe Vera Clear Gel Packaging
Packaging
Dhathri — Oushadha Soap & Neem Tulsi Soap Packaging
Packaging
Dhathri — Complete Care Ayurvedic Toothpaste Packaging
Advertising
Dhathri — Nature in Your Hair Campaign Artwork
Advertising
Dhathri — Hair Care Outdoor Hoarding
Advertising
Dhathri — No Soap Face Wash Campaign
Advertising
Dhathri — Dheedhi Hair Wash Expert Campaign
Advertising
Dhathri — Face Wash Charger Campaign
Brand Identity & Full Packaging Range
Chozen
A comprehensive brand and packaging system for Chozen — a Kerala-based FMCG brand spanning cereals, staples, mixes, and ready-to-cook products. The identity needed to work across a wide SKU range while maintaining shelf impact and brand recognition. The result is a bold, confident system that scales from a single corn flakes box to an entire product family.
Brand Identity
Chozen — Brand Identity
Packaging
Chozen Corn Flakes — Packaging
Packaging
Chozen Corn Flakes — Single Pack
Packaging
Chozen Easy Palappam Mix — Packaging
Packaging
Chozen Pudding Mix — Packaging
Packaging
Chozen Staples Range — Packaging
FMCG Advertising Campaign
Happy
Campaign work for Happy — a food brand with a personality as bold as its flavours. 'Tasty, I'm Happy' and 'The Sauce Life' campaigns were built to drive trial and brand love in a crowded FMCG category, using humour, appetite appeal, and strong visual identity.
Advertising
Happy — Tasty, I'm Happy Campaign
Advertising
Happy — The Sauce Life Campaign
I Got The Nuts! — Healthy Bar Campaign
Chikkilate
A full brand and campaign system for Chikkilate Healthy Bar — a 100% gluten-free, jaggery-based snack rooted in traditional Indian taste. The 'I Got The Nuts!' campaign leaned hard into the brand's irreverent, high-energy personality, spanning a range of flavour-specific ads — Spirulina & Peanut, Chia Seed, Black Sesame, and Crushed Peanut — each with its own colour world and appetite-forward visual language. Bold typography, vibrant product photography, and a tagline that sticks.
Brand Identity
Chikkilate — Brand Identity & Campaign Poster
Advertising
Chikkilate — I Got The Nuts! (Original)
Advertising
Chikkilate — Spirulina & Peanut
Advertising
Chikkilate — Chia Seed
Advertising
Chikkilate — Black Sesame Delight
Advertising
Chikkilate — Crushed Peanut
Brand Identity, Packaging & Advertising
The Paalkaaran
PhiD crafted the classic brand identity for Paalkaaran's — a natural, farm-fresh dairy and organic product line from Aravind Farms — transforming pure, unprocessed offerings into an elevated brand through strategic branding, thoughtful advertising, and expert business consulting. From the heritage crest mark to raw cow milk bottle labels, egg carton packaging, and the playful Eggoji campaign, every touchpoint was designed to honour the farm-to-table story with warmth and authenticity.
Brand Identity
The Paalkaaran — Brand Identity Crest
Packaging
Paalkaaran's — Raw Cow Milk Bottle Packaging
Packaging
The Paalkaaran — Raw Cow Milk Pouch Packaging
Packaging
Paalkaaran's — Native Free Range Egg Carton
Advertising
Paalkaaran's — Eggoji Campaign
Advertising
Paalkaaran's — We Give Natural Feeds To Cows
Brand Identity, Packaging & Advertising
Sooper Anna
PhiD guided the end-to-end evolution of Sooper Anna into a modern FMCG brand through comprehensive consulting, driving its complete transformation from foundational concepts and identity to packaging, advertising, and communication over the years.
Brand Identity
Sooper Anna — Brand Identity & Logo
Packaging
Sooper Anna — Idli & Dosa Batter (Khiku) Pouch Packaging
Packaging
Sooper Anna — Idli & Dosa Batter Packaging
Packaging
Sooper Anna — Authentic Idli & Dosa Podi Packaging
Brand Identity
Sooper Anna — Food Doodle Tote Bag
Print Design
Sooper Anna — Launch Offer Tent Display
Advertising
Sooper Anna — When Fresh and Healthy Meets Billboard
Brand Identity, Packaging & Advertising
Linda
PhiD developed the brand, branding, advertising, and consulting for Linda — an instant drink targeted at children — crafting a unique identity aligned with their character and mindset.
Brand Identity
Linda — Brand Identity & Logo
Packaging
Linda — Orange Instant Drink Mix Packaging
Packaging
Linda — Four Flavour Range (Lemon, Pineapple, Mango, Orange)